There is no doubt that reducing the number of drunk drivers on the roads is a public health goal. One innovative approach involves rideshare partnerships between state and local governments and private rideshare companies such as Uber and Lyft. It is a well-known fact that people tend to drink more on holidays, which is why it is perhaps not very surprising that these partnerships focused, in part, on New Year's Eve.
What are the partnerships?
The Washington Traffic Safety Committee (WTSC) used this approach and teamed up with Uber, on New Year’s Eve 2016, for its Target Zero initiative to put a stop to traffic deaths and injuries by 2030. The Washington State Patrol supplied extra DUI checkpoints from November 1 to January 1 as part of the initiative and Uber offered first-time riders $20 off their ride.
The City of Seattle built on WTSC’s Target Zero initiative and teamed up with Lyft and Mothers Against Drunk Driving (MADD) as part of its Vision Zero initiative with the same aims. The partnership started December 30, 2015 and runs throughout 2016.
What are the benefits?
The most important benefit of these initiatives is that they save lives, however, what makes them appealing is the direct benefit for customers. They receive a discount and they get home safe. In addition, the initiatives keep impaired drivers off the road by both giving impaired revelers an incentive to stay off the roads and by forcing rideshare drivers to stay sober.
Moreover, if a discounted Uber or Lyft ride and ensuring the safety of others is not enough incentive, riders save themselves from a DUI, which can include fines, jail time, and a license suspension. They also save themselves from having to fund an Ignition Interlock Device, which can cost $50-$100 a month.
Even though WTSC’s partnership with Uber seems to have only been for one night, remember that the City of Seattle’s partnership continues and Lyft is still offering $10 off five rides during 2016. The city also plans to expand the partnership to include other companies.
Regardless of what each initiative offers, they both have one common and that is to get Washingtonians home safe. However, not everyone is going to follow these recommendations. If you or someone you love suffered injuries in an accident caused by a drunk driver, contact a car accident attorney at Max Meyers Law PLLC at today.